This site is a work in progress. We'll see how embarassment works as a motivator to finish something.

Hi. I'm Jayden. I make obsidian rectangles light up in a variety of ways. I wish I was endorsed on LinkedIn for Cat Skating Stylesheets.

I've spent the last few years designing interactive content tools used by the best publishers in the world – ESPN, National Geographic, NPR, NBC, Time, Gawker, Yahoo!, The Boston Globe, and more. Right now, I'm currently focusing on ways to improve our relationship with each other the web, especially in regards to politics and our interaction with media.

In my decade in the design world I've lead efforts in designing products from the ground up, developing interface libraries, standardizing branding guidelines, running user research, conducting usability tests & measuring product adoption/effectiveness.

  • My work includes focuses on:
  • E-commerce at Overstock.com
  • Learning at Bloomfire
  • Personalized data at KISSmetrics
  • Behavior change at LittleBit
  • Interactive stories at Boombox, Qzzr, and Pollcaster

Outside of design, I spend too much time drinking Diet Pepsi, hiking, watching horror movies, making ridiculous Radiohead videos on Snapchat, and playing weird indie games.